Kristin Pardue

As the co-founder and CEO, Kristin is a trusted leader who helps some of the world’s biggest companies innovate and grow.


Meet Kristin

Kristin founded Rêve in 2009, seeing the need to create a new breed of strategy consultancy: one that co-created the future with robust, integrated methodology and lots of heart. At Rêve, Kristin has led engagements with numerous Fortune 500 companies in the healthcare, retail, financial services, and education industry. Known for her expertise in strategy, change management and business transformation and her thought leadership in the field of service design, Kristin is an expert in unlocking and delivering significant value for her clients through identifying, designing and delivering winning strategies and services.


Kristin started her career at General Mills where she held increasingly broader financial roles in information technology, sales, and brand marketing. In 1998, she joined GE where she led several strategic business initiatives as a Six Sigma Master Black Belt. As Vice President, Product Services, Kristin met the challenge of designing and deploying a large-scale process reengineering and outsourcing effort.


In 2002, Kristin was recruited by Carlson to help launch a company-wide improvement and innovation strategy to position it for growth. In 2005, Kristin was promoted to the executive team of Carlson Hotels Worldwide. Here she built and integrated the strategy, innovation and continuous improvement functions.

Driven by seeing people thrive, Kristin is passionate about building great teams and culture. She believes that team members should have the chance to do what they do best everyday, and as a certified Executive Coach, she helps guide them towards their shared and individual goals.


Kristin holds a MBA in strategic management and finance from the University of Minnesota and a BA from Wheaton College in business and economics. She is a certified Black Belt and Master Facilitator. She was named a 2012 Woman To Watch by the Minneapolis St. Paul Business Journal and was included in the 100 People to Know 2015 by Twin Cities Business Magazine. Kristin is a board member of Rêve Academy, an innovative digital out-of-school program, which she co-founded.

Areas of Expertise

  • Business Strategy
  • Change Management
  • Coaching
  • Entrepreneurism
  • Innovation
  • Leadership