As we welcome 2025, we asked the team to think about services and experiences they would love to reimagine. From everyday inconveniences to complex challenges, the team has come up with an interesting list of improvements.
Taylor: Health Insurance Claim Appeals Process
I recently had to go through this, and it was very complicated. You don’t know where anything is in the process, and it is still literally paper forms and faxes!
Kristin: Urgent Care Services
I would like to see the Urgent Care arrival experience reimagined. Instead of waiting in the waiting room for hours with other sick people, why not reserve your place in line and have a system that notifies you with enough lead time to make it to your appointment.
Carter: Event Planning for Youth Sports
Youth sporting events are a growing industry that could benefit from a human-centered, destination-experience approach. This approach would be especially helpful when designing the space, people flow, and hosting services. It could even include on-site counselors for” way-too-into-it” parents.
Amanda: School Communications
One area that could use some redesign is school communications. There are SO MANY different communications between our kids’ teachers, school administrators, principals, and district administrators, all in various portals. How can we ease the burden on schools and make content more manageable and accessible for all parents?
Brad: College Tour Experience
Investing in a four-year degree can cost upwards of $250K. Yet arguably, the most critical moment in the decision-making process and the biggest opportunity to close the deal is treated as a nuisance. College tours are often staffed by students who are not engaged or adequately informed. Higher education can treat this as a brand ambassador “craft” with training, tools, and temperament to win prospective students over to attend their schools.
Mary: Financial Matchmaking Services
I would love to see more human approaches to matching people to the experts needed to navigate life: tax advisors, financial advisors, insurance, etc. Help me quickly find the people who match my needs and proactively add value to my situation with little effort from me. (Don’t make me ask questions because I don’t always know the things I should be questioning or focused on).
Nick: Home Mortgage Services
I think I’ve had six companies I’m supposed to pay thousands of dollars to in the four years we’ve owned our home. Everyone has varying digital portals to access and different processes to follow to ensure they are paid correctly and on time. It would be much easier to navigate such confusing systems if there were more streamlined approaches.
Olivia: Airport Car Rentals
I reserved a car over a month in advance to pick up in Baltimore for a trip. Upon arrival, checking in with the kiosk took LONGER than waiting in line to be helped by a real person. Upon “checking in” to our reservation, we were told waiting for our car to be “ready” could take anywhere from 20 minutes to 2 hours. Car rental services need to improve realistic car reservations and better manage customer expectations.
Kaci: Wireless Internet Providers
A service I would like to see redesigned is wireless internet providers. Every provider has different plans that vary with equally varied customer service. (I didn’t think too hard about this; just bad experiences come to mind very quickly.)
Palak: Conscious Consumption
I want to see organizations creating technology that encourages and supports mindful + intelligent + conscious purchasing and shopping behaviors. This innovation could assist individuals in identifying their true needs, making group decisions while shopping with friends or family, and comparing top products across various platforms and retailers, thereby reducing our research time. Moreover, it could help diminish returns and excessive buying, thus reducing the total carbon footprint and waste.
Connor: Self-Checkout Experience
Even though they’re faster than a cashier, most self-checkout experiences could be faster than they are. I’ve frequented Uniqlo for a while because they have high-quality basics like socks and underwear for cheap, but their self-checkout is what really sells their product. All you do is place your items in a bin, which is automatically scanned using RFID technology instead of manually scanning yourself. It’s a small touch with innovative technology that I think other stores and companies should take note of this year.
As we look toward 2025, it’s clear that the services shaping our world must do more than adapt—they must lead. By prioritizing human-centered design, agility, and innovation, we can co-create solutions that not only respond to emerging needs but also inspire growth and transformation. At Rêve Consulting, we believe in making change easier, empowering you to unlock your innovation potential and thrive in a rapidly evolving landscape.
Do you have a service that needs redesigning? Let’s get in touch!
