Launching an Innovative Virtual Primary Care Offering
We worked with a healthcare incubator team to design a virtual-first, primary care service centered around delivering continuous and connected care.
Design a patient-first virtual care offering experience that inspires trust, enables personalization, and a differentiated solution in the marketplace.
Led a 12-week service design sprint which included behavior mapping, prototype design, and consumer testing.
HEAD & HEART℠
According to recent surveys, about 25% of American’s don’t have a primary care doctor. With that number steadily rising since 2002, our client wanted to help close the gap to equal access of care regardless of why patients haven’t connected with a physician. The future experience’s essential goal was to make members feel heard and known while delivering immediate value to build trust and advocacy. Tactics included in our strategy to create an empathetic experience:
Introduction to Virtual Care Offering
Intake Flow Designed to Prioritize Health Concerns
Seamless Scheduling for Wellness Visit
Personal Connection to Care Team
Personalized Welcome Kit for Easy On-Boarding
Consumer Tests for Function, Design, and Features
Future State Service Design
Experience Roadmap and Prioritization Based on Business Case
Annotated Wireframes Ready for Development
"Rêve continues to impress me with creativity, flexibility, and a customer-first mentality. The welcome kits and screens were beautifully designed, and I know they will be a centerpiece of the experience."
From Design to Development & Launch
Exceeded Member Growth Metrics
1000+ Downloads Since Launch in October 2021
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