Palak.1

design researcher

Palak Shah

As Design Researcher at Rêve, Palak conducts research initiatives that uncover unexpected opportunities and inform human-centered solutions.

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Meet Palak

Palak is the research innovator behind Rêve’s service design projects, where she uncovers opportunities and shapes transformative, human-centered solutions.

 

As Design Researcher at Rêve, Palak conducts research initiatives that uncover unexpected opportunities and inform human-centered solutions. Her role focuses on integrating strategic foresight with innovative methodologies to help clients navigate complex challenges.

 

Prior to joining Rêve, Palak worked with B2B clients across industries, including pharma, travel, furniture, and technology. Her experience includes using design and research to reimagine possibilities and develop solutions that prioritize inclusivity and impact.

 

Palak has a Master of Design Planning and Research from the Institute of Design at Illinois Institute of Technology. Her academic training includes systems thinking, behavior design, and emerging research methods that guide her work.

 

Her interests lie at the intersection of service design, strategic foresight, and innovation ecosystems. Palak loves exploring how new methodologies can shape the future of human experiences.

Areas of Expertise

  • Innovation Strategy
  • User Research & User Testing
  • Behavior Design
  • System Thinking
  • Multi-Disciplinary Prototyping
  • Master of All Things DIY