Articulate and socialize the digital marketing strategy and jobs to be done for the marketing team within a new consumer data ecosystem and empower them to deliver a more personalized healthcare experience.
Simplified complex technical changes and strategy, illuminated new how member experiences will be delivered in a human-first way, and created excitement across the organization about a major tech investment through a modular storytelling kit.
Striking a balance between informative technical updates and powerful emotive storytelling was the key to success in this project. We helped our client flip the narrative of the strategy from a technology-first to a human-first approach. The deliverables were designed around individual user roles to drive the digital marketing strategy and new technology stack adoption. The flexible content library included a compelling video that could accompany a presentation to either individual on project teams or executives. This was so the technical details could be scaled up or down depending on the audience. The human-first approach showed up in the video through:
Clip from the explainer video
Our work helped create clarity and excitement for the vision resulting in enterprise adoption that improved customer engagement. By utilizing our expertise in strategic and emotive storytelling, we were able to create alignment within the organization and translate complex ideas into digestible pieces of content that stakeholders could understand. Our work not only helped our client to effectively communicate their vision but also provided a clear plan for how to continue moving forward with it.