In the 19-week engagement, we were able to validate this new B2B employer segment as an untapped market opportunity for our client. We defined the value and benefits of our client’s product and service using three target buyer personas. To ensure that the messaging would resonate, we then tested marketing messaging with 500 participants and created a go-to-market strategy with the finalized messaging. Our client and their marketing team feel confident and ready to lead organizational change and implement data-driven messaging across functions like sales strategy, content, data collection, imagery, acquisition strategy, events, and more.