Level Set
We discussed the current flag and identified what was working and what wasn’t. We agreed the current flap was too busy, outdated, and didn’t capture the vibrancy and culture of the 10,000 lake state.
Design Principles
In addition to talking about the Minnesota state design parameters, we looked at best practices when it comes to flag design. We discussed the importance of symbolism, simplicity, and legibility. We also reviewed the importance of using colors, shapes, and symbols that represent the state’s unique identity. Finally, we discussed the importance of creating a flag that is both visually pleasing and easy to understand.
Element Ideation
We brainstormed on a whiteboard elements that came to mind when we thought of Minnesota, breaking them into five categories: symbols, landmarks, animals, nature, and colors. This element bank would serve as inspiration for the team to use in their designs.
Sketch > Iterate x2
Our team did two rapid rounds of sketching and iteration to bring our brainstorms to life. After ten minutes of sketching, we were paired off to discuss our designs and make changes. Even as seasoned pros of service design, we had to remind ourselves messy is okay; get your ideas down on paper.
Shareout & Prototype
Once we had completed the design session, we gathered as a team to share our creations. After sharing our designs, our design team took the sketches offline and digitized them for final submission to the state.