Lora joined Rêve in 2019 and is responsible for designing and developing our research design practice. Incorporating both primary and secondary research, through both quantitative and qualitative measures, Lora strengthens Rêve’s ability to not only determine each client’s core concern but also customize and shape recommendations and strategies around those concerns. Specifically, her role consists of developing and conducting client research and analyzing the results, and then using those findings to help shape strategy development. She is also responsible for stand-alone research initiatives, as well as managing client relationships and projects.
Previously, Lora was the Director of Donor Experience at Be The Match, the National Bone Marrow Registry. In this role, her purview included all aspects of donor research, brand awareness, and donor advocacy, as well as overseeing the design and implementation of the end-to-end donor experience.
Prior to working at Be The Match, Lora led the primary research department at Optum and headed up strategic research for Aetna’s Accountable Care initiatives. She holds a Master’s of Science in research from the University of Illinois Champaign-Urbana and an BA from the University of Minnesota. Additionally, she is a member of the advisory board for the Carlson School of Management’s Institute for Research Marketing.