Hannah McDonald

//  Design Researcher

Hannah McDonald Design Researcher

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As Design Researcher, Hannah leads consumer research with genuine compassion and curiosity to learn from others.

Hannah is a bright and innovative researcher dedicated to elevating humanity and fostering meaningful experiences. Her genuine curiosity and love for people are the force behind her strategic storytelling that positions insights for activation.

Before joining Rêve, Hannah led comprehensive user-focused research projects at an LA-based consultancy. She gained experience deploying various research methods across different industries, leading to successful solutions for companies like Lululemon, AdCouncil, and Oculus. As a lifelong learner, Hannah grew her user experience research skills through a rigorous program at Prime Digital Academy. Here she guided client stakeholders through iterative research and design processes to solve unique business challenges.

With a bachelor’s degree in film production from Chapman University, Hannah spent over five years in the entertainment industry directing cross-functional teams in designing productions with the end viewer in mind. Her experience in film-making gives her a unique perspective on understanding and communicating human stories, their challenges, and motivations within our practice.

One of her most significant accomplishments is writing and directing a crew of 40 creatives to produce a short film that appeared at multiple film festivals. She also takes great pride in her time spent serving as an Americorps Member with City Year Philadelphia, where she had the privilege to mentor 16 at-risk high school students.

Outside of the office, Hannah is happiest when she is outdoors, either in, on, or around water, and she loves a good memoir.