Create a repeatable innovation process that will amplify the existing culture of innovation and enable Design Thinking at scale.
Understand existing mindsets, methodologies, and processes to build an innovation playbook that enables employees to design, test, learn, and iterate across the organization.
We interviewed over 20 cross-functional stakeholders to understand what they needed from their innovation process. This gave us empathy for employees who wanted to innovate but were intimidated by the lengthy process, confusing frameworks, or complex business cases. We built a playbook and tested it in a workshop focused on four design challenges that were priorities for our client. We also trained employees to be facilitators, removed barriers to innovation, and delivered a repeatable methodology that will:
Key insight from a stakeholder interview
In just eight weeks, we co-created a faster and more approachable innovation process that our client will implement globally. The proof—four powerful prototypes their team developed in just two working sessions. The prototypes will continue to evolve and be exemplars as our client embraces this new methodology.