Ashley Thorfinnson

//  Senior Strategist


As a Senior Strategist, Ashley believes co-creation and human-centered design are key to uncovering and implementing creative solutions to address business challenges.

At Rêve, Ashley designs and guides engaging processes that help clients take a user-centered approach to creating new experiences that delight and deepen engagement for customers and employees. With a wide range of service design and design research skills in her arsenal, Ashley works to identify unmet needs and new opportunities. She is a skilled facilitator who brings insights from across sectors to help organizations develop and articulate new business strategies.

Ashley joined Rêve from Brightspot, a design strategy firm in New York City, where she helped develop service design and strategy tools that enabled better working, learning, and consumer experiences for a wide variety of cultural and academic institutions as well as Fortune 500 companies. Previously, she co-founded a sustainable design studio, where she developed experience in leveraging design as a tool to create positive impact in the world, working with a range of organizations such as UNESCO, the World Bank, and Sanofi-Aventis.

Ashley holds a Masters of Industrial Design from Pratt Institute, which helps her put users at the center of innovative solutions that she co-creates with clients. She also holds a Bachelor of Arts from Dartmouth College, where she studied studio art and environmental studies.

In her free time, Ashley loves to dream up new ideas and collaborate with others to turn them into reality—whether it’s crafting new toys for her nieces and nephew or contributing design skills to non-profits like Rotary International and the Happy Hearts Fund.

Learn more about Ashley Thorfinnson on the Rêve Consulting blog.