Mar 06 Meet Joe, Our New Visual Strategist
We couldn’t be more stoked to introduce you to Joe Kane, our new visual strategist. Joe considers himself a dreamer and a builder, with a passion for ideation, prototyping, and designing.
You have earned a dual degree – a Master of Science in Industrial Design from Art Center College of Design in Pasadena, and an MBA from the Peter F. Drucker School of Management in Claremont, California. Tell us more about why you chose to pursue this unique experience, and how it has influenced your career trajectory.
I only discovered the world of Industrial Design a few years ago. It was clearly the discipline I had been searching for, and I quickly became enamored with designing at the intersection of business, technology, and human need. I came from a technology background, and the ID program at Art Center gave me the human-centered design tools. The MBA from Drucker rounded out my education by providing the business strategy knowledge and vocabulary. Being able to tap into those three wells of knowledge opens a lot of doors into a wide range of industries.
We heard rumors that you and your classmates spent entire nights in the workshop. Is that true? What kind of things were you building that required this level of commitment?
There were several times where I would have multiple all-nighters in a single week. Everything required that level of commitment, but there were a few projects in particular that really tested our metal. One was a full-scale furniture prototype for Starbucks. Another was a clay model of a boat hull. There were ten other students in my cohort, and we would all be in the shop working overnight. There was a sense of friendly competition between all of us that served as a massive source of motivation during those crunch times. It made it bearable, and a lot more fun.
What was one of the most exciting projects you have ever worked on?
One of our projects in school was designing a rubber-band-powered RC car with two other students. We designed and built all the parts from scratch and ended up with a really sleek and fast final car.
Tell us a little bit more about your previous work experience, and how it influenced who you are today.
Before returning to grad school I spent 5 years working as a Visualization Artist at an engineering firm. My primary role was producing 3D models and photorealistic renderings of architectural concepts. It provided me with the opportunity become proficient in 3D and 2D design software that I still use heavily today. The company specialized in mechanization of large structures, so I learned a lot about mechanical and structural engineering along the way as well.
When you think about the state of innovation in this country, or maybe the world, what excites you most? Where do you see untapped opportunities in the industries that we serve, such as healthcare, retail or education?
I was born in 1984 so I feel like the internet and I grew up together in a way. We now have this amazing platform for communication between people and data. Just when it seems like the internet has been used in every way possible, someone finds a new innovative way of leveraging its potential. The disruption it can cause is fascinating. I believe the healthcare industry needs to become more comfortable with the idea of sharing data so we can take a more holistic approach to improving health. I think the advent of wearable devices is a big step in that direction.
Tell us a bit more about your role here, and what you are hoping to bring to Rêve and our clients.
My primary role is to visually represent consumer-centric solutions that we develop to address our clients’ needs. My mix of business, tech, and design educations allow me to more thoroughly understand the business needs of the client and then represent the solutions that we co-create with them in a compelling way that helps them tell a story to other stakeholders in their organization.
What do you like to do outside of work?
I like to be outdoors as much as possible. I do a lot of fishing year round and I hike around the river valley with my dog, Waldo. I also play a few different instruments to pass the time, and I watch way too many movies.