We are excited to announce that our “Simply Balanced Café” idea is one of two winners for Target’s nationwide healthcare challenge! Thank you to everyone who took the time to vote for our concept and for sharing it with your networks. You rock and you know it. As a Grand Prize winner for the “positive lifestyle” category, Rêve will receive $25,000 and will have the opportunity to collaborate with Target on the implementation of our Simply Balanced Café concept. Rêve plans to donate a large portion of the proceeds to it’s non-profit, Rêve Academy, an out-of-school program focused on providing a pathway to digital careers. Rêve also plans to make donations to other local organizations within the community. Target’s Simplicity Challenge was created as an opportunity for the American public to generate innovative solutions for simplifying healthcare for individuals, families, and communities. Submissions were entered in one of two categories: 1) Making positive lifestyle and prevention choices or 2) Helping people manage a health condition.1 To learn more about our Simply Balanced Café concept; the other Grand Prize winner, Raven C.’s (Stafford, TX) idea: Target Care Registry; or for more information regarding Target’s Simplicity Challenge visit targetsimplicitychallenge.com 1https://www.targetsimplicitychallenge.com/rules.html?cid=m.1800.b16c5298cc1514802b6cc12fded08e62.0
Rêve hosted a dozen digital leaders from multiple industries to discuss the challenges and opportunities associated with integrating the omni-channel experience. We facilitated a halfday session, using service design methodology, to unearth the opportunities around three key areas of integration: channels, operations and content. We are happy to share some of the insights and hope the whitepaper will provide a useful framework. Download whitepaper >
Target recently issued a nationwide healthcare challenge. Target’s Simplicity Challenge was created as an opportunity for the American public to generate innovative solutions for simplifying healthcare for individuals, families, and communities. How would you simplify healthcare in America? Rêve Consulting answered that relevant question with an idea for convenient, healthy take-n-make options via a refreshed Target café experience. We are now one of 8 finalists! The “Simply Balanced Café” name leverages Target’s recent rebranding of it's Archer FarmsTM product line to Simply BalancedTM which is focused on delivering wholesome, organic, great-tasting choices. The Simply Balanced Café concept is a natural point of purchase for the refreshed product line. The concept also extends the Target brand experience beyond convenience and into healthcare transformation at an individual, family, and community scale. Rêve Consultant, Taylor Larson, agrees, “While our concept is cool, the intriguing part of Target pursuing our concept is that it realigns a component of the in-store experience that is currently not consistent with the Target brand.” The Challenge generated hundreds of entries from across the country. Submissions were entered in one of two categories: 1) Making positive lifestyle and prevention choices or 2) Helping people manage a health condition.1 A Grand Prize winner will be selected from each category and will receive $25,000 and trip for two to meet with Target leadership and the panel of industry experts, and as well, have the opportunity to collaborate with Target on implementation. The final 8 concepts were judged and selected by a panel of various healthcare, retail, and technology industry experts and thought leaders. The other finalist concepts range from medication tracking apps to well-being marketing to a personal, health shopping coach. The finalists came from all over the country (California 2, Tennessee 2, Texas 1) with half of the finalists residing in Minnesota (4). You can read more about the Challenge and each of the final entries at targetsimplicitychallenge.com. If you’d like to see the Simply Balanced Café concept become a reality in your Target visit Target Simplicity Gallery and vote for our idea under Carter R. Public voting closes on Monday, Dec. 9, 2013 at 12:00 a.m. (EST). The grand prize winners will be announced mid-January 2014. 1https://www.targetsimplicitychallenge.com/rules.html?cid=m.1800.b16c5298cc1514802b6cc12fded08e62.0
One of the areas that Rêve is deeply passionate about is education. Not only due to our strategy work with clients like MinnCAN, Capella University, and Anoka Technical College, but also because of our experiences volunteering with students at Rêve Academy. As we share our strategy and service design skills with the Rêve Academy students, we have the opportunity to learn their stories and understand the effect that the digital divide has on their lives and future career prospects. Many Rêve Academy students do not have access to a computer or the Internet at home, making it difficult for them to develop the digital skills necessary to pursue careers in marketing or other tech-related fields. Rêve Academy programs (including Rêve Dev and Rêve Retail) provide an opportunity to gain valuable skills on the pathway to a digital career. In turn, working with the Rêve Academy students helps to inspire and motivate us in our work at Rêve Consulting. Our work with the students is a daily reminder for us that there are many people whose lives are affected by the recommendations and strategies that we develop. These are people with their own hopes, dreams, and aspirations. Here at Rêve, we always put people at the center of our work—whether it is helping teams to clarify their organizational vision or designing a service with the customer at heart. For us, it is the people who drive our work and give us a sense of purpose. We strive every day to provide direction for these people so that they can fulfill their personal and professional dreams. In particular, we enjoy partnering with other purpose-driven organizations that share our values. Next month, we are sponsoring Ed Jam from October 17 – 19 at SoMakers, a South Minneapolis Maker Space produced by DevJam, on 818 West 46th Street. Ed Jam will be a gathering of students, teachers, parents, non-profit leaders, school board members, designers, and developers who are interested in brainstorming innovative ways to close the academic achievement gap here in Minnesota. Through our work at Rêve Academy, we are reminded every day of the impact that this gap has on our community and we are excited to see all the solutions that “Jammers” dream up! During Ed Jam, we will be helping “Jammers” come up with ingenious ideas by using our design thinking methodology and tools to help them “dream with direction SM.” Breakfast, lunch, dinner, and Joia all-natural soda will also be provided to keep everyone’s creative juices flowing, and educators can earn 12 CEUs! If you are interested in joining us for the Ed Jam, please register here: http://www.eventbrite.com/event/7256471301?ref=ebtnebregn For more information about Ed Jam, go to www.edjam.org.